YOU’RE ONE CLICK AWAY
FROM CRUSHING YOUR COMPETITION AND GROWING YOUR BUSINESS LIKE NEVER BEFORE.
YOU’RE ONE CLICK AWAY FROM CRUSHING YOUR COMPETITION AND GROWING YOUR BUSINESS LIKE NEVER BEFORE.
Growing your business is hard. We’re about to make it a whole lot easier - and a lot more fun.
Actually, nevermind - I don’t want to grow my business like crazy
TRUSTED BY MORE THAN 500 BRANDS
TIME TO START WORKING SMARTER, NOT HARDER
WHY WASTE HUNDREDS OF HOURS AND
COUNTLESS DOLLARS THROWING SPAGHETTI AT THE WALL WHEN YOU CAN SIMPLY USE A PLAN THAT CATEGORY LEADERS HAVE PROVEN ALREADY WORKS?
WHY WASTE HUNDREDS OF HOURS AND COUNTLESS DOLLARS THROWING SPAGHETTI AT THE WALL WHEN YOU CAN SIMPLY USE A PLAN THAT CATEGORY LEADERS HAVE PROVEN ALREADY WORKS?
If this offer excites you even a little bit, you’re in the right place.
THERE’S AN EASIER WAY - MUCH EASIER
IT’S TIME TO BUILD A BRAND STORY AND
ELEVATOR PITCH THAT WILL TRANSFORM YOUR BUSINESS INTO AN ABSOLUTE GROWTH MACHINE.
Stop the contant guessing, trial and error, and never-ending shit-show of trying to figure everything out yourself.
Instead, grow your business with a proven system that gives you 100% clarity on how to make your business stand out in even the most crowded and competitive categories on the planet.
Join the 500+ brands that trusted us to find their voice, own their space, and ignite unstoppable growth.
Revenue generated
for our clients
$2.5B+
Our results speak for themselves. So do our clients - as references.
Number of clients
we have served
500+
500+ customers and clients under our belt and we’re just getting started.
Categories served
(B2C, B2B, and DTC)
60+
Don’t let the labels fool you. People buy when they see value. Full stop.
SAVE $24,003 OFF OUR DONE-FOR-YOU OPTION AND GET THIS INSANELY GOOD DEAL FOR JUST $997.
Enough chitter chatter. Let’s do this.
DON’T TAKE OUR WORD FOR IT
“I never realized how much I was blending in. After taking this course, my brand messaging is clearer, and customers are engaging more than ever!”
Chris Delgado
Co-Founder, Bolt & Timber Apparel
“Bill’s framework gave me a roadmap. I stopped competing on price and finally built a brand that customers trust.”
Lena Patel
Founder, WildBloom Skincare
“I booked more sales in 30 days than in the last six months. This stuff works.”
David Langford
Managing Director,
Langford Consulting Group
WHAT MAKES A GREAT BRAND TICK
SUCCESSFUL BRANDS HAVE FOUR FUNDAMENTAL PILLARS DIALED IN. TRYING TO GROW WITHOUT THESE
FUNDAMENTALS IN PLACE... WELL, GOOD LUCK.
YOU WANNA GROW FASTER - THIS IS HOW YOU DO IT.
SUCCESSFUL BRANDS HAVE FOUR FUNDAMENTAL PILLARS DIALED IN. TRYING TO GROW WITHOUT THESE
FUNDAMENTALS IN PLACE... WELL, GOOD LUCK. YOU WANNA GROW FASTER - THIS IS HOW YOU DO IT.
Most business leaders put all their effort into making great
products and services, then try to wing it on marketing - fumbling
in the dark and getting lack-luster results that just frustrate everyone involved.
This approach is as costly as it is ineffective.
To create messaging that stands out and grabs people
by the, “Wait, what did you just say? That’s what I’ve been looking for’s”
you have to dial in the following - all of which are included:
1.
Ideal Customer Profile
Zero in on the exact customer who drives your growth — and uncover the pain points, motivations, and decision-making patterns that make them buy. Without this clarity, you’re guessing. With it, you’re unstoppable.
2.
Brand Overview
Capture the heart of your brand in one powerful, strategic snapshot — including your Brand Promise, Unique Value Proposition, and Tonality. This is the foundation your entire business should be built on.
3.
Elevator Pitch
Craft a punchy, high-impact pitch that cuts through the noise. In just 30 seconds, make it crystal clear what you do, why it matters, and why you’re the only choice that makes sense.
4.
Sales Narrative
Bridge the gap between marketing and sales with a repeatable narrative that infuses your brand DNA into every pitch. Say goodbye to mixed messages and hello to leads that actually close.
THIS COURSE WAS MADE JUST FOR YOU
Growth-minded businesses working to scale to $10M+
Marketers looking to sharpen their strategy skills
Brands who need stronger more compelling messaging
Companies who need to align sales and marketing
If any of these sound like you, then this is your course. No fluff. No guesswork. Just results.
THE JOB IS EASY WHEN YOU HAVE THE RIGHT TOOLS
GROW YOUR BUSINESS 10X FASTER WITH THE PROVEN TOOLS YOU NEED TO ATTRACT A TSUNAMI OF YOUR PERFECT-FIT CUSTOMERS
This course takes you step-by-step through the 12 non-negotiable elements of a brand that fuels real growth. Each lesson builds on the one before it—sharpening your clarity, amplifying your confidence, and giving you the kind of competitive edge most businesses could only dream of.
By the time you’re done, you’ll know how to:
Master the unbreakable rules of branding — so you stop blending in and start dominating your market.
Uncover your customer’s deepest pain point — the “Common Enemy” — and weaponize it to make your message magnetic.
Define your Ideal Target Audience — so every dollar you spend reaches the people who buy, refer, and drive explosive growth.
Claim an unshakable position in your category — that competitors can’t copy and won’t dare challenge.
Write an emotionally charged Brand Promise — that becomes the decision-making compass for your entire business..
Craft a UVP that actually converts — because if you can’t prove you’re the obvious choice, you won’t be.
Build Brand Pillars — that deliver an unforgettable customer experience people talk about, buy into, and keep coming back for.
Choose your Brand Archetype and Tonality — so every touchpoint is aligned, authentic, and impossible to ignore.
Write a tagline that sticks — instantly recognizable, emotionally charged, and impossible to forget.
Nail your Elevator Pitch — so in 30 seconds you can tell anyone exactly what you do, why it matters, and why you’re the only choice.
Build a Sales Narrative — that closes by aligning brand and sales into one unstoppable, persuasive story.
Construct a complete Brand Story — that is the foundation for every campaign, pitch, business decision, and growth move you make from here on.
SAVE $24,003 OFF OUR DONE-FOR-YOU OPTION AND GET THIS INSANELY GOOD DEAL FOR JUST $997.
I can’t wait to become your next success story. Time’s a wastin’.
HERE’S WHAT PEOPLE ARE SAYING ONLINE
GET EVERYTHING LISTED BELOW AND MORE
WE’VE THOUGHT OF EVERYTHING YOU NEED TO MAKE THIS JOURNEY SO EASY THAT YOU’LL KICK YOURSELF FOR NOT HAVING DONE IT SOONER
STEP-BY-STEP BRAND STRATEGY
FROM THE BRAND BOSS
COPYWRITING AND
POSITIONING EXERCISES
24/7 lifetime access to work at your pace
Real-world frameworks used to generate $2.5B in revenue
An editable playbook guiding you through each module
All the Brand Story templates used by $100M+ companies
Meet the BrandBoss: Bill Harper
I've spent the past 35 years helping businesses develop the brand stories and marketing strategies that turned them into category leaders. Now, I'm giving you the same proven structures and strategies in this course. These same principles have:
Helped Delsey Luggage increase N. American sales by 837%
Scaled Breast Cancer Index to a $230M exit
Helped Kayo GPS increase web traffic by 231% in the first 30 days.
These proven fundamentals have transformed hundreds of businesses. Now it’s your turn.
SAVE $24,003 OFF OUR DONE-FOR-YOU OPTION AND GET THIS INSANELY GOOD DEAL FOR JUST $997.
Enough chitter chatter. Let’s do this.
A 30-day money-back guarantee
isn’t a gimmick. It’s a promise — and we keep ours.
If this doesn’t give you the clearest, most strategically aligned messaging you’ve ever had — I’ll give you your money back and let you keep it anyway.
WHY?
Because I know it works.
Because it will work.
And because I don’t hide behind fine print.
Use this system to stop guessing, start converting, and finally
speak to your audience in a way that moves the needle.
This isn’t a gamble. It’s a guaranteed upgrade.
