Save Months of Guessing & Thousands of Wasted Dollars.

Create a Brand Story That Gives Your Business The Growth It Deserves.

See how growth-minded businesses push past their plateau with the clarity, consistency, and strategy delivered through this course.

🚀Early-Bird Offer:

Enroll Now To Gain Early Access & Save Big

The 60-Day Brand Transformation Self-Guided Course doesn't officially launch until August 1, but early enrollers can unlock the entire program for just $997 (normally $1,499).

Here’s how it works:

When you enroll early, you don’t have to wait until August to get started.

You’ll get exclusive early access to the course content as it's released:

June 26: First 3 lessons unlock

July 3: Next lesson

July 10: Next 3 lessons

July 17: Final 6 lessons

That means you’ll be first in line to learn, apply, and build momentum this summer — before the full public launch.

🔥 Bonus:

Early enrollees also get a free “Don’t Just Win. Dominate.” t-shirt — because big brands wear bold messages.

If you’re serious about changing your brand’s trajectory, dialing in a compelling message, and standing out in your category, this is your moment.

⚡️Claim your spot. Save big. Build something bold.

Price: $997 (normally ~~$1,499~~)

Offer ends July 31

Register early for first dibs, exclusive access, and a jump-start on your competitors.

Meet Your Guide: Bill Harper

I've spent the past 35 years helping businesses develop the brand stories and marketing strategies that turned them into category leaders. Now, I'm giving you the same proven structures and strategies in this course. These same principles have:

Helped Delsey Luggage increase N. American sales by 837%

Scaled Breast Cancer Index to a $230M exit

Helped Kayo GPS increase web traffic by 231% in the first 30 days.

These proven fundamentals have transformed hundreds of businesses. Now it’s your turn.

Build The Brand Story That Will Transform How You Market, Sell, and Grow

Your Brand Story has four parts — who you serve, why you’re different, how you show up, and what you say. This course breaks it all down and walks you through each step, so by the end, you’ve got a comprehensive Brand Story that includes your:

Ideal Customer Profile

Zero in on the exact customer who drives your growth — and uncover the pain points, motivations, and decision-making patterns that make them buy. Without this clarity, you’re guessing. With it, you’re unstoppable.

Brand Overview

Capture the heart of your brand in one powerful, strategic snapshot — including your Brand Promise, Unique Value Proposition, and Tonality. This is the foundation your entire business should be built on.

Elevator Pitch

Craft a punchy, high-impact pitch that cuts through the noise. In just 30 seconds, make it crystal clear what you do, why it matters, and why you’re the only choice that makes sense.

Sales Narrative

Bridge the gap between marketing and sales with a repeatable narrative that infuses your brand DNA into every pitch. Say goodbye to mixed messages and hello to leads that actually close.

What You'll Gain From This Course

This course walks you through the 12 critical components of a brand that actually drive growth. Each lesson builds on the last, giving you the clarity, confidence, and competitive edge most businesses never achieve. By the end, you’ll know how to:

Master the unbreakable rules of branding so you stop blending in and start owning your space

Uncover your customer’s deepest pain point — the Common Enemy — and use it to make your message irresistible

Define your Ideal Target Audience so you’re not just marketing to anyone, but to those who buy, refer, and fuel growth

Claim a unique position in your category that your competitors can’t (or won’t)

Write an emotionally charged Brand Promise that acts as a decision-making compass for your business

Craft a UVP that actually converts — because if you can’t explain why you’re better, no one will care

Develop Brand Pillars that shape a customer experience people remember, rave about, and return to

Choose your Brand Archetype and Tonality so every touchpoint feels aligned, authentic, and powerful

Develop Brand Pillars that shape a customer experience people remember, rave about, and return to

Write a Tagline that sticks, speaks to your audience’s desires, and builds instant recognition

Nail your Elevator Pitch so you can clearly answer what you do, why it matters, and how you're different — in 30 seconds

Build a Sales Narrative that closes, by aligning your brand and sales messages into one powerful pitch

Construct a comprehensive Brand Overview that houses your full Brand Story and becomes the foundation for every campaign, pitch, and conversation moving forward